Building a Unified Brand Crisis Response Model

Sector :

Investments and Insurance

The Challenge

A group of regional companies operate independently, each with its own Board and leadership, but they all share a single public brand. Think third-party risk but with close partners. When one company experienced a cyber incident, the reputational impact spread across the entire network. The other companies wanted to help, but there was no formal way to share information or coordinate support. Legal and governance constraints made collaboration difficult, and recovery was slower than it needed to be. They engaged Juno Risk to solve this problem.

Our Approach

The lawyers suggested a Common Interest Privilege Agreement (CIPA), our task was to bring that document to life.

Working with stakeholders from each organization, Juno Risk developed a unified crisis governance framework that allowed the companies to respond collectively while also respecting their independence and legal obligations. We established clear roles and responsibilities, defined how incidents would be declared, and created practical tools to support coordinated decision-making.

Those tools included: a directory to map interdependencies across the companies and assess how an event could disrupt operations, finances, and reputation; a decision-aid framework to evaluate the effectiveness of response efforts as a crisis unfolds; and a financial impact model that translates brand disruption into measurable terms, allowing leadership to gauge the level of coordinated support required to stabilize and protect the shared brand.

Outcome

The framework and tools were tested through a board-level tabletop scenario, allowing directors to practice decision-making through a realistic brand crisis. They were able to validate coordination, communication, and support mechanisms. The result was a repeatable, defensible approach to managing shared-brand crises, enabling the companies to act together and protect their brand.

When the next event occurred, they were ready.